Before high-rise luxury resorts, social media, and digital tourism commercials, how did St. Petersburg convince the world to visit? From the 1910s “Sunshine Offer,” which promised a free newspaper on any day the sun failed to shine, to John Lodwick’s hilarious, headline-grabbing fake beach scandals, our city has always sold sunshine through spectacle.
Presented by BayFirst National Bank at the St. Petersburg Museum of History, this Best of the Bay nominee brings that vibrant history to life. Step back in time to discover Tent City, the bustling multi-block wonder of Webb’s City, and the smiling, six-foot plywood mascot “Mr. Sun” riding high on top of a station wagon. The exhibit captures the heart, humor, and imagination of the Sunshine City.
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